The initial step will be to understand your business goals behind taking up a social media optimization/marketing campaign. Based on the industry vertical that your business operates, we can identify social networks and customer communities that can be targeted. This is followed by an action plan that details activities that will be carried out. A schedule is then drawn and our marketers follow this plan through the end of the project. During the project, you will be apprised of the progress.

Implementing a business blog can help your business develop its voice in reaching out to your audience. It can also help you generate new customer relationships as well as partnership opportunities. Through a definitive strategy, we can implement a corporate blogging program for your business combined with a communication plan in the blog. Additionally, the blog’s RSS feeds can be syndicated across other social platforms to promote the blog.

As part of the plan to increase brand awareness about your brand, we’ll set up professional profiles across businesses and personal social networks such as LinkedIn, Viadeo, Ryze, Facebook, YouTube, etc. Again, based on your industry vertical we can also create rich profiles in topical social networks. These profiles will act as access points where your customers can reach you as well as spread the word about your brand.

Through social bookmarking websites and engaging blog posts, we can create backlinks that can be used to increase the page rank of your website. Social bookmarking can also be used to announce important events in your company and to promote communication from your blog.

With an increase in broadband networks worldwide, people prefer to consume rich media such as videos and podcasts. It has also been shown that even low-quality videos with the right message can generate thousands of dollars in revenue. We can implement short term as well as long term strategies for creating videos, photos, and podcasts that can be used to connect with customers as well as direct sales pitches. These can be promoted through social sharing sites such as YouTube, Vimeo, Flickr, and Photobucket. Incorporating rich media into your website can also help in promoting your site and increasing subscribers.

We combine technology and human insight to provide “buzz” tracking and performance analysis for social media campaigns. We have the required skills and bandwidth to provide clients with highly accurate and error-free social media monitoring and reporting services within a quick time.